From niche racks to nationwide trends, why more Indian shoppers are embracing inclusive style.
For decades, India’s fashion industry followed a “standard size” formula that left millions of shoppers underserved. Plus-size clothing — if available — was limited to plain, oversized garments designed more for concealment than style. Shopping for larger sizes often meant visiting a local tailor, settling for ill-fitting readymade wear, or scouring obscure store sections.
However, over the last decade, a quiet yet powerful transformation has occurred. From malls to online platforms, plus-size fashion has evolved into a vibrant, fast-growing market — one that is not just about bigger clothes, but about better representation, choice, and dignity.
Invention: The Entry of Plus-Size Fashion in India
In India, the idea of a dedicated plus-size clothing segment is still relatively new. For years, larger sizes were an afterthought in mainstream fashion — often tucked away in the back of stores or offered in a fraction of the styles available for smaller sizes.
The shift began in the late 2000s and early 2010s, as global conversations around body positivity and size inclusivity gained momentum. Indian…